Glossier After Baume is a brand-new skincare product that's geared towards moisture barrier recovery and it provides the recovery and repair that dry and sensitive skin needs. This skincare product provides much-needed TLC to the skin after being exposed to extreme elements, over-exfoliating or using acne treatments.
After Baume is described as a "buttery, cocooning cream" that delivers moisture for up to 24 hours. With plant-based ingredients like cupuaçu butter, babassu oil and linoleic acid, the cream helps to replenish essential nutrients. This product is Glossier's thickest, most occlusive formula to date and works like a sealant but it is non-comedogenic.
Now that consumers have access to a wide range of powerful skincare actives, there's a focus on products that deliver deep recovery and repair focused on moisture barrier fortification.
What's Driving This Trend
- Moisture Barrier Recovery
- Opportunities for brands to develop skincare products focused on repairing and restoring the moisture barrier of the skin.
- Plant-based Skincare
- Developing skincare products with a focus on plant-based ingredients such as cupuaçu butter, babassu oil, and linoleic acid.
- Non-comedogenic Formulas
- A trend towards non-comedogenic formulas, such as Glossier's After Baume, that don't clog pores and are suitable for all skin types.
Who This Affects Most
- Skincare
- Skincare brands can develop innovative and effective products that target repairing and restoring the skin's moisture barrier.
- Natural Beauty
- The natural beauty industry has the opportunity to develop plant-based skincare products that deliver deep recovery and fortification of the moisture barrier.
- Acne Treatment
- Developing non-comedogenic formulas for acne treatments that not only treat acne but also repair and restore the skin's moisture barrier.
