Barrier Care Moisturizers

The RESIST Barrier Repair Moisturizer Strengthens Skin in 30 Minutes

Renowned for its innovative skincare acids, Paula's Choice recognizes that powerful active ingredients perform best on healthy, fortified skin, prompting the brand to launch a barrier repair moisturizer. The RESIST Advanced Barrier Repair Moisturizer features five skin-identical ceramides to smooth and strengthen the skin barrier in 30 minutes, and lock in lasting hydration.

This moisturizer, clinically proven to improve the skin barrier, takes the form of a light lotion for all skin types. This moisturizer is one to reach for to address everything from dehydration and wrinkles to firmness, as well as overall skin health.

A growing interest in foundational skin barrier repair and care reflects skincare consumers' understanding that a robust skin barrier is essential for protecting against environmental stressors while promoting overall skin health, hydration, and resilience.

Barrier-centric Skincare
An increased focus on barrier-centric skincare addresses the foundational health of the skin, ensuring enhanced protection and overall resilience.
Rapid-action Hydration Solutions
Innovative products that provide noticeable hydration and improvement in skin texture within short periods are gaining traction in the skincare market.
Multi-functional Moisturizers
Consumers are gravitating towards moisturizers that offer not just hydration but also solutions for wrinkles, firmness, and protection against environmental stressors.

Industries Being Reshaped

Skincare
The skincare industry is evolving with products that prioritize skin barrier health to combat environmental stressors and maintain overall skin vitality.
Cosmetics
Cosmetic companies are integrating advanced ingredients that prompt quick, visible results into their product lines to meet consumer demands for efficiency and effectiveness.
Dermatology
Dermatological innovations focus on developing multi-functional products that enhance the skin's natural barrier to provide comprehensive care and protection.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 66%
Freshness 34%

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