Anyone can make a bland meal at home, which is why the new brand identity for Glorious! by Lambie-Nairn is bound to experience a spicy success on the shelves of the supermarket. The imaginative graphic design studio has embraced the colorful "A-Z of Global Flavours" attitude of the unconventional company to effectively conceive the perfect image for its packaging.
Using base shades of black and white on the tubs, containers, thermoses and printed materials, L-N has been able to visually project the vivid bespoke typography that brands each soup and "Skinny Dip" product. One letter of the alphabet marks every item according to its name, and has been rendered to represent the savor and cultural character of the dish for Glorious! by Lambie-Nairn.