Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

The Globe and Mail: Trend Hunter's Conversational Marketing and Advertising Options

— June 28, 2012 — About
Many would say that 2012 marks the peak of the digital age and thus, a pivotal change in the way people communicate. This means social media and conversational marketing is more important now than ever, and though some smart companies have caught on to this fact, very few have even scratched the surface of its potential. The Globe and Mail identifies Trend Hunter as a company that has gone beyond scratching the surface and dived deep into the belly of the social media beast and what it has to offer in terms of advertising strategy.

With more than 2 million Facebook fans and hundreds of thousands of Twitter followers, Trend Hunter saw a humble beginning in 2005 and has since kept the conversation growing at a rapid pace. “Social media has changed the number of influencers a brand needs to care about and amplified the importance of earned media,” says Trend Hunter's Chief Operating Officer Marcus Daniels, who goes on to say, “Brands are dipping their toes in the water with test campaigns, but long-term efforts integrated with other marketing activities produce way better results.”

Read the full article at The Globe and Mail

Social media shifts trend to conversational marketing

By Mia Pearson

"Toronto-based digital media company Trend Hunter is at the forefront of understanding the trends and shift to more conversational marketing.

Founded in 2005 by Jeremy Gutsche to sort and organize the most popular content on the Internet, Trend Hunter now attracts more than 35 million monthly views in addition to more than two million Facebook fans and more than 217,000 Twitter followers.

Its goal is to provide inspiration for professional innovators. It is essentially a repository of cool. And it’s seeing brands move away from traditional online advertising and more into social, conversational marketing.

“Social media has changed the number of influencers a brand needs to care about and amplified the importance of earned media,” says Marcus Daniels, Trend Hunter’s chief operating officer and “chief trend hunter.”

“We’ve seen a strong shift towards brands partnering with us to create conversational campaigns to build authentic relationships with influencers.”

For small businesses, in particular, it’s incredibly beneficial. Small businesses tend to be more agile and have way more freedom to produce great creative content.

“Display advertising works, but is contingent on sustained volume to be effective, which is often too costly for a small business,” Mr. Daniels adds. “That is where the ROI of a killer sponsored post that goes viral can be hugely valuable for small brands with limited budgets looking to compete in this noisy digital age.”

Mr. Daniels also thinks that there is a great opportunity for Canadian business to take advantage of conversational marketing.

“Canada still lags behind the U.S. for long-term commitment and broader integration,” he says. “Brands are dipping their toes in the water with test campaigns, but long-term efforts integrated with other marketing activities produce way better results.”"