Collaborative Global Fashion Capsules

Lee and The Brooklyn Circus Partner to Tell "A Fresh Tale"

Lee and The Brooklyn Circus joined forces for a chic and comfort-focused global fashion capsule that "tells a fresh tale of the American West." The design inspiration for this collection stems from the history of Black cowboys. The garments combine the stylishness of Lee's archival silhouettes with the vision of The Brooklyn Circus in order to "embody the spirit of those who create their own paths."

The global fashion capsule consists of the embroidered Varsity Jacket, the Whizit Zip Bib Overall, the Long Sleeve Graphic Tee, the Whizit Zip Corduroy Top, and Whizit Zip Corduroy Pant. The brands embrace beautiful colorways like Sugar Lilac and Brown Selvedge for this collection. All silhouettes "display the significance of Black culture's influence on the West."

Image Credit: Lee x The Brooklyn Circus

Collaborative Fashion Capsules
Opportunity to create unique collaborations that merge different cultural references and design aesthetics.
Inclusive Historical Inspiration
Opportunity to draw inspiration from underrepresented historical narratives and contribute to a more inclusive and diverse fashion industry.
Comfort-focused Fashion
Opportunity to prioritize comfort and functionality without sacrificing style in fashion design.

Sectors Adopting This

Fashion Design
Opportunity for fashion brands to create unique and inclusive collaborations that reflect diverse cultural references and historical narratives.
Apparel Manufacturing
Opportunity for apparel manufacturers to prioritize comfort and functionality in their designs, in addition to style.
Fashion Retail
Opportunity for fashion retailers to cater to a more diverse customer base by offering inclusive and culturally-sensitive designs.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 37%
Freshness 14%