These new spirits from Glen's Vodka have been made available for consumers who are seeking out a refreshing way to enjoy their favorite cocktails without the need for traditionally high-alcohol spirits.
Maintaining an ABV of 20%, the spirits are made with a premium blend of the brand's vodka along with fruit extract to position them as ideal for fruit-forward cocktails. The spirits are also an excellent option for consumers looking to decrease their intake of alcohol by reducing the alcohol content, which can be further restricted by curbing use of the product or diluting it in non-alcohol mixes.
The Glen's Vodka fruit vodka products come in two flavor options including Peach & Passionfruit and Strawberry & Apple, which are both positioned to satisfy impending spring demand for fruity libation products.
Key Themes Behind This Trend
- Fruit-infused Spirits
- Opportunity for liquor companies to create fruit-infused spirits with lower alcohol content and appeal to health-conscious consumers.
- Low Alcohol Content Cocktails
- Opportunity for bartenders to experiment with cocktails that use lower alcohol content spirits while keeping the taste and flavor profile of the drink intact.
- Fruity Libations
- Opportunity for bars and restaurants to offer a variety of fruity libations to meet the growing demand of health-conscious consumers and those who prefer lighter alcoholic beverages.
Where This Applies
- Liquor Industry
- Liquor companies can innovate by creating low-alcohol content drinks with special blends of fruits for a new market of health-conscious consumers.
- Bar and Restaurant Industry
- Bars and restaurants can innovate by offering a variety of fruity libations for health-conscious consumers and those who prefer lighter alcoholic beverages.
- Beverage Industry
- Beverage companies can innovate by launching new products that cater to the growing demand for low-alcohol content drinks and cocktails that use fruit-infused spirits.
