Lush Celebrates $50m Raised Via Its Charity Pot Program
Grace Mahas — November 20, 2020 — Marketing
References: lushusa
In honor of Giving Tuesday, a global day of giving and unity that takes place on December 1st, Lush Cosmetics is celebrating the $50 million raised through its Charity Pot Program. The program began through Lush's iconic Charity Pot Body Lotion–made from a hydrating cocoa butter base, leaving skin perfumed and soft. 100% of the price from the lotion is donated to small grassroots organizations and since 2007, purchases of Charity Pot have provided over $50 million directly to small grassroots groups, supporting 1,850 projects in North America and 950 around the globe.
In addition to the beloved Charity Pot Body Lotion, Lush is also unveiling the Charity Pot Naked Body Lotion Coins, priced at $2 0.3 for oz. The reformated lotion is now available in a package-free format with 100% of the purchase price goes to grassroots organizations upholding human rights, environmental justice, and the protection of animals.
Lush also debuted the new organic cotton Knot Wrap Face Coverings for $8.95. The coverings are created by re-wrap, a woman-run organization in India, and is in three colorways– Festive, Snow Fairy, and Sleepy. Each purchase supports re-wrap's longevity and strengthens a community of hardworking women.
Image Credit: Lush
In addition to the beloved Charity Pot Body Lotion, Lush is also unveiling the Charity Pot Naked Body Lotion Coins, priced at $2 0.3 for oz. The reformated lotion is now available in a package-free format with 100% of the purchase price goes to grassroots organizations upholding human rights, environmental justice, and the protection of animals.
Lush also debuted the new organic cotton Knot Wrap Face Coverings for $8.95. The coverings are created by re-wrap, a woman-run organization in India, and is in three colorways– Festive, Snow Fairy, and Sleepy. Each purchase supports re-wrap's longevity and strengthens a community of hardworking women.
Image Credit: Lush
Trend Themes
1. Sustainable Beauty - Lush's Charity Pot Program showcases the growing trend of sustainable beauty, emphasizing the importance of eco-friendly and ethical products.
2. Package-free Products - Lush's introduction of the Charity Pot Naked Body Lotion Coins reflects the trend towards package-free products, addressing the issue of excessive packaging waste and promoting a more sustainable consumption model.
3. Supporting Grassroots Organizations - Lush's commitment to donating 100% of the purchase price from their Charity Pot products to small grassroots organizations highlights the trend of supporting local initiatives and community-driven projects.
Industry Implications
1. Beauty and Personal Care - The Beauty and Personal Care industry can find disruptive innovation opportunities in leveraging eco-friendly and sustainable practices to meet the increasing consumer demand for ethical products.
2. Packaging and Sustainable Materials - The Packaging and Sustainable Materials industry can explore innovative solutions for reducing packaging waste and developing eco-friendly packaging alternatives, inspired by Lush's package-free Charity Pot Naked Body Lotion Coins.
3. Non-profit and Activism - The Non-profit and Activism sector can benefit from the trend of supporting grassroots organizations, encouraging collaboration with brands like Lush to fundraise for and amplify the impact of community-driven projects.
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