The artfully woven, hand-crafted Giveback Bag Strap Collection is a collaborative launch from Mark & Graham and Salt. Mark & Graham is donating 10% of the proceeds from its exclusive strap collection to Nest, a non-profit that focuses on improving women's social and cultural wellbeing.
Perfect for any crossbody or shoulder bag, the handwoven straps can be personalized with a classic foil monogram. A variety of intricately designed chevron patterns are available from the exclusive collection made by Trade Colombian Wayúu artisans. Vibrant hues of blue, turquoise, red, yellow, and peach decorate the straps for a unique look during the summer months. The straps come in two sizes, short and long, to fit different consumer bag needs.
Image Credit: Mark & Graham
Why This Trend Is Growing
- Giveback Initiatives
- Companies partnering with non-profits to donate proceeds from exclusive collections presents an opportunity for disruptive social impact strategies.
- Craftsmanship Revival
- Utilization of traditional craftsmanship techniques is trending, presenting opportunities for innovative collaborations with artisans and designer brands.
- Personalized Accessories
- The demand for unique and customizable accessories is high, and the use of monogramming presents an opportunity to add value to products and offer differentiation in crowded markets.
Industries Being Reshaped
- Fashion Industry
- Designer brands can collaborate with artisans and non-profits, using traditional techniques to create exclusive products that contribute towards social and cultural wellbeing.
- Non-profit Industry
- Opportunities exist for non-profits to partner with companies that donate proceeds from exclusive collections, to effectively fundraise and support social causes.
- Personal Accessories Industry
- The demand for personalized and unique accessories presents an opportunity for companies to offer differentiated products with value-added features such as monogramming and customization options.
