Life-Sized Cookie Cars

The Gingerbread Woodie is a Replica of the Ford Vehicle

I've seen some impressive holiday creations this Christmas, but the Gingerbread Woodie blows them all out of the water. It is a life-sized replica of the 1948 Ford Woodie vehicle. Yes, life-sized.

Created by pastry Chef Brian Sundeen and his Ritz-Carlton Laguna Niguel team, the Gingerbread Woodie measures 8-feet long, 6-feet wide and 5 1/2-feet tall. They used 150 pounds of gingerbread and 300 pounds of royal icing in total.

Life-sized Food Creations
The popularity of life-sized food creations could lead to increased demand for unique and impressive displays at events and in marketing campaigns.
Edible Art
The use of food as an artistic medium may inspire chefs and artists to collaborate to create impressive and unique pieces.
Gingerbread Engineering
The use of gingerbread as a building material could inspire creative architects and engineers to design sturdy yet edible structures for unique events and displays.

Industries Being Reshaped

Event Planning
Event planners could benefit from the popularity of life-sized food creations in their search for unique and impressive displays for events.
Food and Beverage
The popularity of edible art could provide new opportunities for chefs and food companies to collaborate with artists and designers to create unique food displays and products.
Architecture and Design
The use of gingerbread as a building material could inspire architects and engineers to develop innovative and edible designs that can be used in unique events and displays.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 18%
Freshness 8%