This gin labeling is reflective of the brand's purpose -- to celebrate its origins and offer a gin that is well-balanced and captures the attention of the UK demographic.
The name of the gin, 'Manchester Three Rivers,' is in reference to the Irkwell, the Irk and the Medlock -- all of which are rivers that run through the Manchester City Centre. The bottles are clear glass while the gin labeling itself is blue and white. The alcohol contains notes of "vanilla, cinnamon, almond, oats, cardamom and black pepper" -- ensuring it is as flavorful as it is historical.
With a name that already rings familiar to its consumers, the gin is likely to capture the attention of the demographics it targets.