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Gillette Launches Ad With Shaving Tips for the Groin

 - Jun 3, 2009   Updated: Mar 24 2011
References: digitalbuzzblog
Gillette has created a series of body grooming videos that give men step-by-step instructions on how to shave certain areas of their body.

Whether the head, chest, back, shoulders, armpits or groin, Gillette is sure to have the shaving video for you!

Don’t like? You know you want to "trim the bush to make the tree look taller!"

Implications - Marketers and advertising agencies must prove why their clients' products are better than the competition. By releasing ad campaigns that inform the consumer, brands can position themselves as an authority within their niche. Such "useful" advertising not only educates prospective purchasers but also raises the brand's public perception, which is a plus in competitive markets.