The Gif Shop app, which is available for the iPhone, lets you have a little fun on your mobile device: the app makes it easy to create stop-motions on the go. After you have created your perfect stop-motion you can share it across Facebook and Twitter from within the app.
What I really like about the Gif Shop app is that it encourages creativity in an unlikely place: your iPhone. Android users can download Gif Stitch from the Android Market.
Implications - Youth consumers are have a range of technological devices and they are constantly connected. This consumer is looking for ways to be creators of content and not simply consumers of information. Companies should find ways to enable the creativity of this demographic through a technological medium.