The Air Jordan 'Get Your Basketball On' Campaign Stars Charlie Murphy

 - Jul 13, 2011
References: getyourbasketballon_ &
Veteran character actor Charlie Murphy is perhaps best known for his appearances on Dave Chappelle's iconic sketch comedy series, "Chappelle's Show," or for being the older brother of comedy superstar Eddie Murphy, but the Air Jordan 'Get Your Basketball On' ad campaign threatens to top those associations.

The 'Get Your Basketball On' campaign stars Charlie Murphy as Leroy Smith, the man responsible for "inspiring" Michael Jordan, the faux infomercial alleges. Leroy Smith offers to show potential consumers the tricks of the trade that will help potential customers dominate the game the way Smith dominated. His tactics include the Mind Maze, the Dragon Attack Drill, and Shuffle & Sweet. In this collection of photographs, we see the different materials used to promote Leroy Smith's products.

The 'Get Your Basketball On' campaign was developed by Wieden+Kennedy of New York City.

Implications - In the last decade, the ability and likelihood of a commercial going viral has become an important metric in the ad world. One of the most effective ways a company can capitalize on this movement is by investing in comedic marketing that is paired with a highly integrated social media campaign. By providing consumers with options and outlets for more information, as well as an easy way to share it with their friends, the company makes it easy for consumers to engage with their products.