Distinguished Bird Handler Editorials

The Gentleman and Bohemian Fall/Winter 2013 Campaign is Bold

The Gentleman and Bohemian Fall/Winter 2013 collection campaign is captured by photographer Joseph Cardo's lens. Starring model Fabian Nordstrom, this distinguished image series showcases the label's elegant attire alongside some wild animal costars.

Fabian poses in studio alongside a pair of gorgeous owls while sporting designer Victor Cool's eccentric menswear pieces. Styling the studio photoshoot, Donato Panucci dresses the model in patterned blazers, rocker-inspired graphic tees and rugged denims that are made to fit the brand's effortlessly cool target consumer.

The Gentleman and Bohemian Fall/Winter 2013 collection shines a light on eclectic garment pairings that evoke the perfect mix of classic elegance and youthful flair. Playing the character of a distinguished bird handler, model Fabian perfectly embodies the brand's rugged rocker aesthetic.

Eclectic Fashion
There is an opportunity to create bold and unique fashion pieces by mixing classic elegance and youthful flair.
Wild Animal Promotion
Incorporating wild animals in fashion campaigns can draw attention to the products and create a sense of eccentricity.
Rugged Rocker Aesthetic
The fashionable rugged look is an ongoing trend that retailers can capitalize on by incorporating it into their products.

Industries Being Reshaped

Fashion
The fashion industry can benefit from exploring new ways of combining fashion styles with unique and unconventional ideas.
Marketing and Advertising
There is an opportunity for marketers and advertisers to create unique campaigns that showcase products in unconventional settings or with unconventional models.
Animal Services
Animal handlers could benefit from collaborations with fashion brands looking to incorporate wild animals into their marketing campaigns.
SCORE
4.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 59%
Freshness 8%

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