Clarins' Velvet Cleansing Milk takes the form of a gentle facial cleanser that's effective for removing makeup and pollutants, all the while leaving the skin feeling soft and hydrated. Perfect for normal to dry skin, the creamy, milky cleansing formula from Clarins can be applied to the whole face, including the eye area and lips. The product is designed to tackle light makeup and impurities with comforting ingredients like Alpine herbs, moringa extract and organic lemon balm. The sensory-rich cleanser gently awakens with the aromas of rose, violet, white musk and sandalwood.
Clarins is expanding its range of cleansers with other new products like the fast-acting Cleansing Micellar Water and the Total Cleansing Oil to melt away stubborn makeup.
What's Driving This Trend
- Plant-infused Cleansing Formulas
- The increasing interest in organic or plant-based skincare products signals an opportunity for companies to develop cleansing formulas that prioritize the use of natural ingredients.
- Multi-functional Cleansers
- The demand for products that can effectively cleanse the entire face, including the eye area and lips, highlights an opportunity for companies to develop multi-functional cleansing solutions.
- Sensory-rich Skincare
- The trend towards sensory-rich skincare products that offer aromatherapy benefits in addition to their skincare benefits presents an opportunity for companies to incorporate scents and textures that improve the overall user experience.
Who This Affects Most
- Skincare
- The skincare industry can explore innovative formulations that incorporate natural ingredients like Alpine herbs, moringa extract and organic lemon balm into cleansing formulas.
- Beauty
- In addition to skincare, beauty companies can explore multi-functional and sensory-rich cleansing solutions that cater to consumers' needs.
- E-commerce
- The trend towards online shopping creates opportunities for e-commerce businesses to sell and market natural, multi-functional and sensory-rich cleansing formulas to consumers looking for convenient and personalized shopping experiences.
