Footwear label ASICS moves away from the usual offerings of running shoe selections as it works in collaboration with YMC on a series of GEL-Lyte XT silhouettes. YMC is a London-based label and it stands for "You Must Create" -- the duo draw mountaineering inspiration when updating the footwear model. Constructing the shoes with a mix of quilted nylon fabric and water-resistant suede materials, all of which lies on a foundation of rugged outsoles.
The GEL-Lyte XT sneakers are made in two tonal options -- a purple and teal iteration and a tan and brown version. To complement the sneakers are some apparel including tees and socks that reference the two sneaker colorways as well as some branding details from both labels.
Image Credit: Dominik Schulte
What's Driving This Trend
- Hiking-inspired Footwear
- Disruptive innovation opportunity: Designing sneakers that combine outdoor functionality with urban style.
- Collaborative Design
- Disruptive innovation opportunity: Partnering with other brands to bring fresh perspectives and unique styles to the market.
- Quilted Nylon and Water-resistant Materials
- Disruptive innovation opportunity: Exploring new materials and construction techniques to enhance performance and durability in footwear.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Incorporating innovative materials and designs to create functional and fashionable footwear.
- Fashion
- Disruptive innovation opportunity: Collaborating across industries to create unique and boundary-pushing fashion products.
- Outdoor Gear
- Disruptive innovation opportunity: Combining style and functionality in outdoor gear products to appeal to urban and active consumers.
