atmos and ASICS recently delivered an elevated and contemporary version of the classic GEL-Inst.360 sneaker in an all-black colorway. To welcome the warm spring season, the two labels launched two brand-new pastel colorways. The low-cut sneakers are now available in either an 'Ivory,' 'Aqua', or an 'Apricot Ice' colorway. The Ivory and Aqua colorway see a simplistic beige-toned canvas with a slight blue accenting detail. The Apricot Ice colorway takes on a peachy tone across its entire canvas with a deeper orange as its accenting hue.
Both of the new options are constructed with premium leather for the uppers and have GEL-QUANTUM sole units as its foundation for maximized comfort. The newest iterations of the GEL-Inst.360 sneakers are priced at $167 and can be found at select stockists and online at atmos.
Why This Trend Is Growing
- Pastel Colorways
- Opportunity for brands to tap into the trend of pastel colorways in their product offerings, creating a fresh and vibrant aesthetic.
- Premium Materials
- Opportunity for companies to incorporate premium leather and high-quality materials in their sneaker designs, offering consumers a luxurious and durable product.
- Maximized Comfort
- Opportunity to develop innovative sole units and cushioning technologies that provide exceptional comfort for sneaker wearers.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the trend of pastel colorways in sneakers, attracting customers who seek stylish and unique footwear options.
- Sportswear
- Sportswear brands can leverage premium materials to enhance the performance and durability of their sneakers, catering to athletes and active individuals.
- Footwear Manufacturing
- Footwear manufacturing companies can focus on developing cutting-edge sole units and cushioning technologies, creating a competitive edge in the market by offering superior comfort in sneakers.
