Joining products like the Boosting pH Mist and the Eye Architecture Cream is Elequra's new Radiance Accelerator, which is touted as a first-of-its-kind water-based gel serum. This new addition to the brand's range of innovative, biochemist-made and clinically tested skincare products specifically targets hyperpigmentation, skin tone, texture, fine lines and wrinkles, and promises that improvements can be visibly seen within just 24 hours of using the Radiance Accelerator.
One of the key ingredients in the Radiance Accelerator is Peri-WM extract, a brightening, bio-engineered rose periwinkle that helps to reduce pigmentation. This patented extract was made with ingredients directly sourced from African farms.
Some of the other impactful ingredients that can be found in the formula include two types of Vitamin C, Vitamin B3 and a water-soluble form of retinol.
Why This Trend Is Growing
- Water-based Gel Serums
- The trend of water-based gel serums presents an opportunity for skincare brands to develop innovative, lightweight formulas that provide effective hydration and targeted skincare benefits.
- Hyperpigmentation Treatment
- The trend of hyperpigmentation treatment opens up opportunities for skincare brands to create products that specifically target and reduce pigmentation for improved skin tone and radiance.
- Biochemist-made Skincare
- The trend of biochemist-made skincare highlights the opportunity for brands to emphasize the scientific expertise behind their products, offering innovative formulations that deliver visible results.
Industries Being Reshaped
- Skincare
- The skincare industry can capitalize on the trend of water-based gel serums and hyperpigmentation treatment by developing and marketing innovative products that meet consumers' needs.
- Beauty
- The beauty industry can leverage the trend of hyperpigmentation treatment to create targeted skincare solutions that address consumer concerns and promote a more even and radiant complexion.
- Cosmetics
- The cosmetics industry can embrace the trend of biochemist-made skincare to develop advanced formulations that incorporate scientifically-backed ingredients, appealing to consumers seeking innovative and effective products.
