These GBC Shredder ads by Run Run Teng feature tiny, shredded-up documents arranged in a zipper-like fashion across men's mouths. The images these print ads convey is crystal clear: GBC shredders keep even your most confidential sentiments safe and sound.
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Implications - Numerous technological developments in the past century have produced a very mechanical, non-human society. Putting this human element back into a product is a great way to gain attention from consumers who are thirsty for items that have a more compassionate side. Companies can benefit from this by remembering that buyers are looking for an emotional connection.