Feeling uncomfortably bloated after a meal can be due to more issues than simply overeating; but whatever the cause, the Gas-X Ultra Strength simethicone is here to provide some much-needed relief. The ad campaign's tag line reads, "Enjoy the foods you love with less gas," and illustrates this promising statement with images of a full chicken and head of lettuce completely deflated like some food-themed balloons.
Conceived and executed by the Saatchi & Saatchi ad agency branch based in Toronto, Canada, the Gas-X Ultra Strength ad campaign was art directed by Joel Arbez with creative direction by Brian Sheppard, Helen Pak and Matt Antonello. The hilarious imagery was shot by Shanghoon and Westside Studios and elaborated with a clever fart cloud in which the medication box rests. The simple and surreal campaign will attract many.