Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Gas-X Ultra Strength Campaign Promotes Bloat-Free Mealtimes

 - Mar 6, 2014
References: saatchi & adeevee
Feeling uncomfortably bloated after a meal can be due to more issues than simply overeating; but whatever the cause, the Gas-X Ultra Strength simethicone is here to provide some much-needed relief. The ad campaign's tag line reads, "Enjoy the foods you love with less gas," and illustrates this promising statement with images of a full chicken and head of lettuce completely deflated like some food-themed balloons.

Conceived and executed by the Saatchi & Saatchi ad agency branch based in Toronto, Canada, the Gas-X Ultra Strength ad campaign was art directed by Joel Arbez with creative direction by Brian Sheppard, Helen Pak and Matt Antonello. The hilarious imagery was shot by Shanghoon and Westside Studios and elaborated with a clever fart cloud in which the medication box rests. The simple and surreal campaign will attract many.