Gary Numan and DieHard have teamed up to demonstrate the power of a DieHard battery. The 80's electro pop singer plays his hit "Cars" through a synthesized piano connected to car horns -- all, of course, powered by one DieHard battery.
It's actually pretty impressive how he manages play the intro to the song through car horns. The entire video is rather hilarious. It's a little hard to believe that 15 cars and a synthesizer piano can be powered with one battery, but if Gary Numan backs it, I'm inclined to side with him. Gary Numan and Diehard batteries make one musical commercial.
Key Themes Behind This Trend
- Synthesized Music Integration
- Opportunity for companies to create innovative products that integrate synthesized music with everyday objects.
- Unique Advertising Platforms
- Disruptive opportunity for brands to explore new advertising platforms that capture consumer attention through unconventional methods.
- Viral Marketing Campaigns
- Potential for brands to leverage viral marketing campaigns that utilize humor and entertainment value to generate brand awareness.
Where This Applies
- Automotive
- Disruptive innovation opportunity for automotive companies to develop new technologies that enhance the integration of music within vehicles.
- Battery Manufacturing
- Opportunity for battery manufacturers to showcase the power and versatility of their products through creative marketing initiatives.
- Entertainment
- Emerging trend in entertainment industry to explore unconventional and humorous advertising strategies that captivate audience attention and generate brand recognition.
