Hand sanitizer continues to be in low supply admits the COVID-19 pandemic, so brands like Garnier USA are stepping up with new initiatives that are targeted at supporting frontline workers who need the product most. The brand has announced it will be producing two million units of hand sanitizer that it will distribute free of charge to retailer workers in the areas of the country that are most affects by the virus. Additionally, the brand has committed to contributing $1 million in support of the International Federation of the Red Cross and Red Crescent Societies.
President of Garnier USA Alanna McDonald spoke on the new initiative saying, "We are very grateful for the hard work of essential employees and the service they are bringing to our local communities. Our number one priority at Garnier is to take care of each other. We are working as quickly as possible to produce hand sanitizers to help frontline retail employees stay safe and healthy during this Coronavirus outbreak.”
What's Driving This Trend
- Increased Hand Sanitizer Production
- Brands like Garnier USA are ramping up production of hand sanitizer to address the low supply caused by the COVID-19 pandemic.
- Support for Frontline Workers
- Initiatives targeted at supporting frontline workers, like distributing free hand sanitizer, are being implemented by brands such as Garnier USA.
- Partnerships with Non-profit Organizations
- Brands like Garnier USA are forming partnerships with organizations like the International Federation of the Red Cross and Red Crescent Societies to provide financial support during the pandemic.
Who This Affects Most
- Personal Care Products
- The personal care products industry has the opportunity to disrupt the hand sanitizer market by increasing production and addressing the high demand caused by the COVID-19 pandemic.
- Retail
- The retail industry can benefit from supporting frontline workers by partnering with brands like Garnier USA to distribute essential products like hand sanitizer free of charge.
- Non-profit
- Non-profit organizations, such as the International Federation of the Red Cross and Red Crescent Societies, have the opportunity to collaborate with brands like Garnier USA to address the challenges faced by frontline workers during the pandemic.
