Fast casual restaurant chain Papa John’s is best known for its pizza menu and signature appetizers like its garlic knots. In response to the COVID-19 pandemic, the fast food chain released the exact recipe for its famous garlic knots to the masses this past May, allowing at-home chefs to re-create the snack at home.
The super simple recipe calls for flour, yeast, garlic butter, salt, olive oil and warm water ingredients and is a budget-conscious alternative for consumers. The DIY garlic knots are described as the perfect side dish for classic or celebratory dinners and boast a recipe that is easy to follow and even easier to customize for those looking to create a larger serving than the eatery's go-to size.
With more consumers cooking at home, fast food chains are recognizing the importance of sharing signature recipes and offering a more diverse product range that goes beyond takeout.
Image Credit: Papa John’s
Why This Trend Is Growing
- Sharing Signature Recipes
- Opportunity for fast food chains to engage with consumers by releasing their famous recipes for at-home cooking.
- DIY Food Alternatives
- Increasing demand for budget-friendly recipes to re-create popular fast food snacks at home.
- Customizable Home Cooking
- Growing trend of consumers seeking recipes that can be easily customized to suit their preferences and serving sizes.
Industries Being Reshaped
- Fast Food Chains
- Opportunity for fast food chains to engage with consumers and create brand loyalty by offering signature recipes for at-home cooking.
- Food Delivery Services
- Potential opportunity for food delivery services to collaborate with fast food chains and offer meal kits with recipes for popular snacks.
- Cooking and Recipe Apps
- Growing demand for cooking and recipe apps that offer fast food chain recipes for consumers to recreate at home.
