Original shirtmaker GANT launched a new line featuring recycled ocean plastic and it's just as cool as you think it is. Named the 'Beacons Project,' this initiative helps GANT to align sustainability and practicality with its preppy American aesthetic—and it doesn't just stop there.
Adding to its Tech Prep range, GANT created a new line of shirts that started their life at the bottom of the Mediterranean sea. By gathering some of the 165 million tones of plastic floating in the ocean, GANT have worked alongside Seaqual to create the Beacons Project. With these bottles, straws and other objects, GANT upcycled to create yarns and buttons for its greenest collection yet, without compromising on comfort or style.
"Through [the] Beacons Project we are launching an entirely new process of creating beautiful products with a conscious, sustainable approach, which will further grow and evolve over time," said GANT CMO Brian Grevy in a release. Grevy's goal is to see more innovative sustainable materials worked into all of GANT's lines in the future.
GANT isn't going to stop there when it comes to building a sustainable future. This year, the brand announced a partnership with Waterkeeper Alliance, a nonprofit organization dedicated to protecting water sources from pollution. With the brand credo of Never Stop Learning, it is exciting to see the brand take steps needed for a greener fashion industry.