Pringles created a gaming headset that is able to dispense chips to the wearer. The company revealed the gaming headset on the Twitch, and it is named the 'Hunger Hammer.' In order to create the Hunger Hammer, Pringles collaborated with Grey New York, who was able to 3D print the prototype.
The headset is designed to make it easier for gamers to focus on their game when snacking. Pringles also hired influencers to promote the headset on Twitch while playing the 'Gears 5' game. The influencers hired include Criken DexBonus and Strippin.
Through the Twitch campaign Pringles will be able to reach a younger audience, as over half of Twitch users are between the ages of 18-34.
Image Credit: Grey Group
Key Themes Behind This Trend
- Gamification of Snacking
- Opportunity for other food companies to create unique snacking experiences through gamification.
- Wearable Food Dispensers
- Potential for wearable food dispensers to become more common and innovative, serving as a new way to snack on-the-go.
- Marketing Through Video Games
- Possibility for other brands to advertise through video games, targeting a younger audience on platforms like Twitch.
Where This Applies
- Food and Snack Industry
- More necessity for food and snack companies to create unique and interactive experiences for consumers.
- Wearable Technology Industry
- Market opportunity for wearable technology companies to add new features for convenience, such as dispensing food while on the go.
- Gaming and Entertainment Industry
- Potential for more brands to partner with video games and streaming services to reach a younger and gaming-oriented demographic.
