Pringles created a gaming headset that is able to dispense chips to the wearer. The company revealed the gaming headset on the Twitch, and it is named the 'Hunger Hammer.' In order to create the Hunger Hammer, Pringles collaborated with Grey New York, who was able to 3D print the prototype.
The headset is designed to make it easier for gamers to focus on their game when snacking. Pringles also hired influencers to promote the headset on Twitch while playing the 'Gears 5' game. The influencers hired include Criken DexBonus and Strippin.
Through the Twitch campaign Pringles will be able to reach a younger audience, as over half of Twitch users are between the ages of 18-34.
Image Credit: Grey Group