The average consumer has transitioned from merely a consumer of media to a creator, which the Amazon Lumberyard games engine looks to make even more applicable. A free application that enables game creators to create cross-platform renderings, Amazon Lumberyard offers the essentials to worry less about spending hours creating a game engine.
The population of creative makers has grown exponentially over the past few years. As consumers become less satisfied with traditional offerings from brands and begin foraying into creating things themselves, innovations like Amazon Lumberyard will likely continue. The games engine service also links with Twitch to enable users to create, share and interact from a single platform without having to worry about the multiple roadblocks that can oftentimes exist.