Grey advertising agency created a series of ads for Sisal to remind people to gamble responsibly. The ads are accompanied by the tag line, “Playing is fun if you don’t push it too far.” The agency used common, innocent games such as hop-scotch and she-loves-me-she-loves-me-not to demonstrate how excess can ruin any and every game, even those we consider safe.
Sisal is an Italian gambling concessionaire who is trying to encourage the public to gamble responsibly. The ads also warn, “Every game has its own rules. But there is one for all: knowing when to stop.” An important rule of thumb if one would like to gamble responsibly.