Deepstyle is for Males with an Edge
John Ibbitson — November 2, 2011 — Fashion
References: deepstylekorea
Deepstyle is a Korean-based company with an online boutique for international customers that sells an entire range of punk-inspired menswear. The label is all-encompassing and seems to have it all: shoes, accessories, casual wear, outerwear, blazers and some S&M-style pieces.
Their clothing is for the trend-conscious man who is willing to take risks and make a statement. Deepstyle takes cues from other labels that are exploiting the current Nordic trend in menswear of playing with traditional tailoring to design pieces that reference classic male styles, but that also adds a less structured look and incorporates softer, more feminine details.
The difference between Deepstyle and other brands is that this label pushes those androgynous details to the extreme and then adds some punk flair. Corset-style lacing, buckles, spikes, chains and other metal embellishments adorn many of their garments for a Gaga-esque collection that is daring and edgy.
Their clothing is for the trend-conscious man who is willing to take risks and make a statement. Deepstyle takes cues from other labels that are exploiting the current Nordic trend in menswear of playing with traditional tailoring to design pieces that reference classic male styles, but that also adds a less structured look and incorporates softer, more feminine details.
The difference between Deepstyle and other brands is that this label pushes those androgynous details to the extreme and then adds some punk flair. Corset-style lacing, buckles, spikes, chains and other metal embellishments adorn many of their garments for a Gaga-esque collection that is daring and edgy.
Trend Themes
1. Androgynous Menswear - Opportunity to explore gender-fluid fashion and meet the growing demand for gender-bending apparel.
2. Punk-inspired Fashion - Potential for a disruptive innovation in fashion with punk-inspired collections that offer edgier alternatives to traditional fashion.
3. Soft Masculinity Trend - Opportunity to explore the growing trend of incorporating softer, more feminine details into classic male styles.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to appeal to a broader audience and diversify their offerings with punk-inspired and androgynous collections.
2. Online Retail - Opportunity for online boutiques to thrive and expand their reach by catering to a demand for edgier and gender-bending apparel.
3. Gender-fluid Fashion - Potential for a disruptive innovation within the fashion industry to meet the needs of customers who seek more inclusive and non-binary options.
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