Leicester-based retail label Wellgosh has been a prominent name in the fashion scene since its launch back in 1988, becoming one of the most respected menswear boutiques in the U.K. It has offerings from brands such as Barbour, Clarks International, and Stone Island for a heritage flair along with international names such as HUF, OBEY, and much more.
In the latest lookbook, the brand turns its attention to pieces from Brain Dead, Evisu, and Billionaire Boys Club for the season. It highlights the notable Komainu Brocade Pattern Allover Print Souvenir Jacket by Evisu, followed by its Printed Daicock Jeans. Billionaire Boys Club's Astro Varsity Jacket also takes its turn in the lime light as well as some climbing pants by Gramicci.
Image Credit: Wellgosh
Key Themes Behind This Trend
- Streetwear Retail Expansion
- Expanding retail opportunities for streetwear brands with seasonal offerings.
- Seasonal Lookbooks
- Creating seasonal lookbooks to highlight new and iconic pieces from popular brands.
- Heritage and Contemporary Mix
- Curating product offerings that mix heritage brands with contemporary streetwear brands.
Where This Applies
- Fashion Retail
- Fashion retail stores can leverage seasonal lookbooks to showcase new product offerings.
- Streetwear Brands
- Streetwear brands can expand their reach by partnering with established heritage brands.
- Apparel Design
- Apparel designers can draw inspiration for new designs by mixing heritage and contemporary styles.
