This is a brilliant commercial for a deodorant named Rexona that I confess I'm not familiar with. The commercial is set in a Hollywood-style, futuristic mode and it is very, very funny and very entertaining. The commercial is one of those ads you don't mind watching over and over again even if you hate commercials.
Check out some more advertisements that use futuristic imagery:
Implications - Many consumers are looking towards the future and wondering what possibilities it might bring. Designing a product or concept that entertains these notions will grab buyers' attention, as many are already curious as to what this time to come has to offer. Companies should consider ways to design their products with a futuristic feel that will gain recognition amongst consumers.