When looking to connect with consumers, brands first need to truly understand who they are—and Trend Hunter's Armida Ascano shows just how brands can do this to improve their consumer segmentation strategies in her 'Future of Generations Keynote.'
Ascano not only speaks to the major generational demographics that are on every marketer's radar, but shows how consumers who share the same overarching generation can greatly differ from one another. These Microgenerations are broken down into nine distinct categories that are defined by their unique traits and interests.
In identifying these Microgenerations, Ascano shows how teams can rethink their own consumer segmentation strategies to seek out new opportunities and connect with their consumers on a closer level.
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Trend Hunter's Armida Ascano Speaks to Demographic Evolution
Riley von Niessen — September 22, 2020 — Business