Funtola is a newly launched full-flavor fizzy drink that's said to be comparable to lemonade and it targets Gen Z with its novel varieties. The brand relies on artificial intelligence insights to create fun drinks specifically for an audience that loves being on social media, staying on top of what's new and participating in all sorts of challenges.
Appealing to the adventurous tastes of Gen Z, Funtola launched its first product, a bubblegum-flavored beverage that's pink in color. Secondly, the brand launched Mango Trio as a mango-based drink that works well as a cocktail mixer. Thanks to AI, the algorithm showed that mango flavors (which are currently in high demand) would work well with the aroma of pineapple and orange extract.
The brand's third offering, Space Cow, unites the flavors of strawberry and marshmallow.
Key Themes Behind This Trend
- AI-generated Beverage Flavors
- Using AI insights to create fun drinks with unique and innovative flavor combinations that appeal to the adventurous tastes of Gen Z.
- Flavor-focused Product Development
- Leveraging data and insights to develop fun, trendy, and novelty beverage flavors with unique combinations that resonate with younger audiences.
- Social Media-influenced Food and Beverage
- Creating food and beverage products based on social media trends and challenges to maximize engagement and virality among younger audiences.
Where This Applies
- Food and Beverage Industry
- Using AI and trend forecasting to create unique and innovative flavors in the food and beverage industry that cater to younger generations.
- Social Media Marketing Industry
- Developing social media-centered marketing and advertising campaigns that are influenced by popular trends and challenges in the food and beverage industry.
- Technology Industry
- Creating AI-powered tools and platforms for the food and beverage industry to help companies forecast trends and develop new product ideas based on consumer insights.
