When a company only has 30 seconds or so to catch your attention, they've got to be creative and come up with something memorable. Small, local businesses don't have the big budgets of larger, national companies, so they often make up for it with over-the-top ads.
The Bridgeman family, with the help of Blue Stingray, created several truly funny local Bridgeman Insurance commercials for TV and the web. See one of them above.
Implications - Humor is something that, though varying in style, is appreciated on a global scale. The use of humor in products or campaigns thus has an appeal that allows a consumer to better connect with a company and puts a face to a large corporation which, in turn, humanizes a brand and makes it more accessible.
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