Always about taking it easy, being as quirky as physically possible and having a good time, PAM's Spring/Summer 2014 funky collection lookbook is no different.
The experimental and laid-back men's collection lookbook is fronted by Hodgy Beats of MellowHype, and is the manifestation of tropical escapism. The 'Acid Polke' lookbook was photographed by Off Future‘s Brick Stowell in sunny Hawaii to keep things real and genuine.
Beats nonchalantly models the new summery garments and accessories; he looks like he's on vacation, looking like he's immensely enjoying himself and his style.
With such a lush and vividly hued backdrop, the lookbook features the funky collection's surreal styles, original patters and eclectic accessories with the added bonus of looking like a series of vacation snaps.