These Funko Batman toys are almost patronizing to the Dark Knight and his foes and allies. It's hard to be fearful of the Joker's insane and twisted demeanor when he's a cute and tiny plaything.
What is so brilliant about Funko's strategy is that it boxes its figurines in blind packaging. The consumer doesn't know which character or character variation they will get until they buy it. The fact that they offer 20 different figures makes this an addictive collection process, which may even encourage trading among friends. As depicted in the images, some characters come in a variety of poses, designs and facial expressions.
The Funko Batman toys are available for pre-order, so let the collection begin!
What's Driving This Trend
- Blind Packaging Collectibles
- Opportunity to create addictive and collectible products with surprise value in blind packaging.
- Character Variation Collectibles
- Opportunity to create a market for collectibles with different variations of popular characters, encouraging trading.
- Cute Comic Figures
- Opportunity to create adorable versions of traditionally sinister or intimidating characters, appealing to a wider audience.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity to create blind packaged collectible toys that appeal to collectors and fans.
- Comic Book Merchandise
- Disruptive innovation opportunity to create new lines of collectible merchandise with various character designs and variations.
- Gift and Collectible Retail
- Disruptive innovation opportunity to leverage cute and unique collectibles that attract a broader customer base and encourage collection.
