'good mood soda' is the first shelf-stable offering from Rowdy Mermaid and these low-sugar, low-calorie functional sodas share the benefit of 200mg of ashwagandha extract. As brand founder Jamba Dunn detailed in a press release, "Ashwagandha is an incredibly powerful adaptogen, uniquely equipped to alleviate stress, a function we strongly believe is missing in this category, and one that sets good mood soda apart."
These sodas deliver a clinically studied dose of the most studied types of ashwagandha in the world (KSM-66) because of its superior bioavailability and ability to reduce stress and support healthy levels of cortisol. The stress-relieving sodas are packed with benefits, as well as classic flavors that soda lovers will appreciate: Orange, Grape, Lemon Lime and Cola.
What's Driving This Trend
- Stress-relieving Functional Sodas
- Rowdy Mermaid's good mood soda delivers a clinically studied dose of ashwagandha to reduce stress and support healthy cortisol levels.
- Low-sugar Functional Sodas
- Rowdy Mermaid's good mood soda offers a low-sugar option for soda lovers, with classic flavors like Orange, Grape, Lemon Lime, and Cola.
- Adaptogenic Functional Sodas
- Rowdy Mermaid's good mood soda features ashwagandha, an adaptogen known for its stress-alleviating properties, setting it apart in the functional soda category.
Who This Affects Most
- Beverage Industry
- Rowdy Mermaid's good mood soda introduces a new functional soda option with stress-reducing benefits, appealing to health-conscious consumers.
- Wellness Industry
- Rowdy Mermaid's good mood soda taps into the wellness trend by incorporating ashwagandha, an adaptogenic herb believed to alleviate stress.
- Alternative Soda Industry
- Rowdy Mermaid's good mood soda disrupts the traditional soda market by offering low-sugar, low-calorie options infused with ashwagandha for added functional benefits.
