Functional Food Product Ingredients

This Geno Functional Ingredient Has a Plant-Based Formula

This Geno functional ingredient has been announced as part of the brand's foray into the world of functional food and beverage.

The ingredient, known as Avela natural (R)-1,3-Butanediol, is achieved through a fermentation process using plant sugars and offers a natural source of energy. The ingredient has no caffeine, salt or gluten and is thus suitable for use in a range of products. The sugar-free ingredient offers a quick way to increase beta- hydroxybutyrate (BHB) ketone levels and could thus be used in Keto-focused food solutions.

Senior Vice President, Specialty Products Damien Permian spoke on the Geno functional ingredient saying, "As a longstanding sustainability leader, we are well-positioned to disrupt the keto industry in ways not possible until now. Geno’s safe and sustainable fermentation processes have revolutionised some of the largest industries in the world, and we’re excited to bring this leading-edge technology to the functional foods and beverages market.”

Plant-based Fermented Ingredients
Exploring the use of plant-based fermented ingredients for functional food and beverage products presents an opportunity for disruptive innovation in the food industry.
Sugar-free Functional Foods
Developing sugar-free functional food products using natural ingredients such as Avela (R)-1,3-Butanediol can be a disruptive innovation opportunity in the food industry.
Keto-focused Food Solutions
Creating Keto-focused food solutions using Avela natural (R)-1,3-Butanediol presents an opportunity for disruptive innovation in the functional food industry.

Who This Affects Most

Functional Food Industry
Using Avela natural (R)-1,3-Butanediol in functional food and beverage products presents an opportunity for disruptive innovation in the functional food industry.
Plant-based Food Industry
Exploring the use of plant-based fermented ingredients like Avela natural (R)-1,3-Butanediol in food products can be a disruptive innovation opportunity for the plant-based food industry.
Keto Products Industry
Incorporating Avela natural (R)-1,3-Butanediol into Keto-focused food solutions can be a disruptive innovation opportunity in the Keto products industry.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 35%
Freshness 14%