Mmmly is reimagining classic soft cookies as clean, functional cookies with better-for-you ingredients like root vegetables, prebiotic fiber, fruits, healthy fats and alternative flour. The super cookies were created by Michelin-Star trained chef Nick Naclerio and they were inspired by his own struggles with sugary food and processed products.
A single serving shares up to six grams of prebiotic fiber to boost gut health, plus just two grams of added sugar from apples, which means that the functional cookies have 65% less sugar than its leading competitors. The free-from cookies are made without gluten, wheat and cane sugar, and cookie lovers will enjoy being able to purchase simple flavors like Banana Chocolate Chip, Blueberry Shortbread, Dark Chocolate Chip and Sweet Almond.
Key Themes Behind This Trend
- Clean-label Cookies
- Opportunity for bakery brands to offer cookies with free-from and better-for-you ingredients to appeal to health-conscious consumers.
- Functional Foods
- Opportunity for food manufacturers to create functional foods with added health benefits such as prebiotic fiber to boost gut health.
- Alternative Flour
- Opportunity for flour manufacturers to create and market alternative flour made from root vegetables and other functional ingredients to appeal to consumers on special diets.
Where This Applies
- Bakery
- Bakery brands can differentiate themselves by offering clean-label cookies with free-from and better-for-you ingredients.
- Functional Food
- Food manufacturers can capitalize on the trend of health-conscious consumers by creating functional foods with added health benefits like prebiotic fiber.
- Alternative Flour
- Flour manufacturers can create alternative flour made from root vegetables and other functional ingredients to appeal to consumers on special diets.
