New York-based design firm Sagmeister & Walsh has recently redesigned the identity of mechanical design and engineering firm, Function.
One of the most integral part of building a name and identity for your brand or company is to lure the attention of potential customers and clients. Taking inspiration from the engineering firm's specialty in designing hinge and linkage systems essential for product development, the design studio creates a brand new typography for the company logo using pivots and hinges that are interchangeable and reusable. Using typography, the entire video hinges on the use of linkage systems to create planes, icons and objects. The result is an extremely well-oiled clip, as one image transforms into another image with a swing of a hinge.
It's precisely the clear message and smooth running visual aspects in the video that the design firm Sagmeister & Walsh was looking for: a brilliant and minimalist way of re-branding a firm's identity.
Why This Trend Is Growing
- Minimalist Logo Redesign
- There is an opportunity to help companies redesign their logos for a minimalistic look to better attract potential customers and clients.
- Functional Inspiration
- Designers can take inspiration from the functions and specialties of a company and incorporate it into their branding.
- Interchangeable Designs
- Designers can create logos that consist of interchangeable parts, providing companies with the ability to rebrand in a simple and cost-effective manner.
Industries Being Reshaped
- Graphic Design
- There is a need for graphic designers to create memorable and effective branding for companies looking to enhance their image.
- Mechanical Engineering
- Mechanical engineers can take inspiration from the way Function's hinge and linkage systems were incorporated into their branding.
- Marketing and Advertising
- Marketing and advertising industries can work to help companies redesign their branding to create a clear message and smooth running visual aspects.
