The Fujifilm X100 Commercial Takes You on a Journey

 - Jun 8, 2011
References: youtube & hypebeast
If you love watching advertisements purely for their artistic value, then you will have this Fujifilm X100 commercial playing on repeat. With its monochromatic palette and quick sharp-to-soft focusing, the commercial is filled with subtle elements that will pull you in.

The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of famous Japanese photographers like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore.

Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind.

Implications - Corporations or brands that can create visually arresting advertisements can benefit by drawing a consumer's attention without presenting the typical sales spiel associated with advertising. By connecting with the consumer on an emotional (not commercial) level, these corporations and brands can capitalize on a consumer's goodwill and genuine interest in the ad.