The Cracking Art Group has constructed giant fuchsia snails in Milan to begin drawing attention to Expo 2015, the World’s Fair to be held there in...well...2015. The group of artists specializes in larger than life artwork made entirely out of plastic. In fact, the Group’s name is partially derived from the name of the process used to refine petroleum into the raw materials for plastic.
Standing no chance of being mistaken for escargot, these fuchsia snails measure 10 feet long and 6 feet high. And to support the Group’s self proclaimed social and environmental committment, they are made of recycled plastic.
Why fuchsia snails? According to the Group’s web page, “Because we need to play with the city in order to rebuild it ideally and mentally and break with the daily urban routine rediscovering both the urban crossing and landscape." Okay then. I think that means ‘because it was fun.'
Key Themes Behind This Trend
- Giant Plastic Art Installations
- Incorporate oversized plastic installations into public spaces for attention-grabbing marketing and advertising opportunities.
- Recycled Plastic Art
- Create eye-catching art installations out of recycled plastic, contributing to environmental sustainability while making a statement.
- Playful Urban Art
- Invest in urban art installations that are playful, interactive, and bring joy to city dwellers, creating unique and memorable experiences.
Where This Applies
- Advertising
- Use oversized plastic art installations to bring attention to products or services in high traffic areas for maximum exposure.
- Art
- Explore incorporating recycled materials into artistic designs for unique and sustainable art pieces.
- Tourism
- Promote city tourism by investing in playful and eye-catching art installations that encourage exploration and photograph-worthy moments.
