Though many have predicted the decline of cereal, General Mills is still placing it's bets on the crunchy breakfast treat with the 2019 debut of Fruity Lucky Charms. With this colorful new take on Lucky Charms, you'll no longer find yourself eating all of the tiny marshmallows first.
Fruity Lucky Charms is a sweet cereal hybrid that combines the tiny marshmallows found in regular Lucky Charms with fruity corn cereal. The result is not only a cereal with a sweet fruity taste, but the bright pink corn pieces also make each bowl look colorful enough for Instagram.
If Fruity Lucky Charms aren't enough to get you out of bed early enough for breakfast, General Mills is also debuting two other sweet new cereals: Cinnamon Toast Crunch Churros and Chocolate Toast Crunch.
Image Credit: <i> @luckycharms.</i>
Why This Trend Is Growing
- Hybrid Cereal
- Creating cereals that combine different flavors and textures can provide consumers with new and exciting breakfast options.
- Colorful Cereal
- Adding visually appealing colors to cereal can make it more appealing to younger consumers and social media users.
- Limited Edition Cereal
- Releasing limited edition cereal flavors can create a sense of urgency for consumers to try them before they're gone and increase overall demand.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of hybrid cereals by creating new and exciting flavor combinations that appeal to a wide range of consumers.
- Social Media
- The rise of social media influencers and platforms like Instagram give the food and beverage industry an opportunity to market visually appealing and colorful cereals to younger audiences.
- Marketing and Advertising
- The limited edition cereal trend presents marketing and advertising professionals with an opportunity to create hype around new product releases and drive sales for a limited time period.
