Tangerine Confectionery recently expanded its candy lineup by offering its a chewy bon bon version of its famous Fruit Salad flavor. Packaged in a bright and whimsical bag that is perfect for on-the-go snacking, the new candies serve as a deliciously retro treat.
The new Fruit Salad bon bons from Tangerine are soft and chewy candies made up of assorted flavors. The flavors used include Strawberry, Lemon and the company's signature Pineapple and Raspberry flavor. In order to make the sweet Fruit Salad mixture more appealing, the candies are packaged in a colorful retro packet that exudes playfulness. The noticeably youthful branding is meant to attract both young children and older adults nostalgic for the kinds of bon bons and other sweets they enjoyed as kids.
What's Driving This Trend
- Fruit-flavored Gummies
- The success and differentiation of Tangerine's Fruit Salad flavored bon bons highlight the potential for more creative and nostalgic fruit-flavored gummy snacks.
- Retro Packaging
- The use of colorful and playful retro packaging like Tangerine's Fruit Salad bon bons presents a disruptive opportunity to attract both younger and older consumers who are intrigued by the vintage look and feel of the product.
- Assorted Flavors
- Tangerine's combination of unique fruit flavors for their Fruit Salad bon bons open the door for new and novel flavor combinations for gummy snacks in the industry.
Who This Affects Most
- Confectionery
- The confectionery industry can examine the success of Tangerine's Fruit Salad flavored bon bons to develop and release creative and nostalgic fruit-flavored gummy snacks that tap into both younger and older demographics.
- Retail
- Retailers can leverage the use of retro packaging, like Tangerine's Fruit Salad bon bons, to attract consumers looking for vintage and playful products that stand out on store shelves.
- Food and Beverage
- The food and beverage industry can experiment with assorted fruit flavors for gummy snacks like Tangerine's Fruit Salad bon bons to develop unique and novel flavor combinations that can appeal to a wide range of consumers.
