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Waste-Reducing Fruit Juices

LOOP Mission's Juices Give New Life to Misfit Produce

— February 19, 2020 — Eco
The founders of LOOP Mission identified an opportunity to create a manufacturing facility on the property of a major produce distributor and make use of misfit produce in its vibrant fruit juices. Now, LOOP Mission uses 16 tons of less-than-perfect fruit and vegetables a day that would have otherwise gone to waste.

Some of the flavorful products offered by the brand include Morning Glory, made with orange, clementine and strawberry, and Easy Peasy, which makes use of neglected celery stalks and turns them into cold-pressed juice.

As well as minimizing food waste with its own products, LOOP Mission also addresses the waste within its own stream by upcycling juice pulp into dog treats and pizza crusts.


Image Credit: LOOP Mission
Trend Themes
1. Upcycling Food Waste - LOOP Mission's innovative approach of upcycling food waste into fruit juices and other products presents opportunities for businesses to reduce waste and create new revenue streams.
2. Misfit Produce Utilization - LOOP Mission's use of less-than-perfect fruit and vegetables in its juices highlights the trend of utilizing misfit produce to reduce food waste and meet consumer demand for sustainable products.
3. Circular Economy in Food Industry - LOOP Mission's closed-loop system, which repurposes juice pulp into dog treats and pizza crusts, exemplifies the potential for circular economy practices in the food industry to minimize waste and create value.
Industry Implications
1. Food and Beverage - LOOP Mission's waste-reducing fruit juices provide opportunities for companies in the food and beverage industry to address food waste and appeal to eco-conscious consumers.
2. Sustainability - LOOP Mission's innovative solution to reduce waste and utilize misfit produce aligns with the sustainability trend, offering opportunities for companies across various industries to incorporate sustainable practices into their operations.
3. Food Manufacturing - LOOP Mission's manufacturing facility within a major produce distributor showcases opportunities for companies in the food manufacturing industry to collaborate and repurpose food waste into profitable products.
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