Russian designer Alexandra Istratova is one of the most vibrant, open-minded, risk-taking designers around, and her fabulously eye-catching and playful design for the packaging of Kiss fruit and vegetable puree is perhaps the best example of this.
Each tetra pack box in the range of fruit and vegetable purees is decorated with a highly vibrant and colorful protagonist. The characters are drawn on the tetra pack in such a way that when you pour the puree out, it looks as if it's spewing out of the drawn character's mouth.
The characters drawn on the package, while different, have one thing in common -- they're all pretty scary. They include a roster of skeletons, ghouls, vampires, a particularly evil-looking sheep and other unsavory characters. However, the design thinking behind the packages borders on genius, which is what we've come to expect from Istratova.
What's Driving This Trend
- Eyecatching Packaging Design
- Disruptive innovation opportunity: Create packaging designs that grab consumers' attention and evoke strong emotions.
- Playful and Vibrant Branding
- Disruptive innovation opportunity: Develop bold and colorful branding strategies that differentiate products in the market.
- Creative Use of Characters
- Disruptive innovation opportunity: Incorporate unique and memorable characters into packaging designs to create a unique brand identity.
Who This Affects Most
- Food and Beverage Packaging
- Disruptive innovation opportunity: Explore unconventional packaging solutions to enhance the visual appeal and consumer engagement.
- Graphic Design
- Disruptive innovation opportunity: Push the boundaries of graphic design by incorporating imaginative and unconventional elements.
- Branding and Marketing
- Disruptive innovation opportunity: Rethink traditional branding strategies by incorporating playful and vibrant elements that resonate with consumers.
