Frozen Toaster Pancakes

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Frenzel's Frozen Pancakes Can Be Made Quickly in the Toaster

— February 15, 2016 — Lifestyle
Frozen pancakes are most often warmed in the microwave, but these Toast-Up Pancakes borrow more inspiration from frozen waffles that are commonly made in the toaster oven.

Just like a piece of toast, a single pancake can be inserted into a toaster and prepared in about three minutes. Rather than making a fresh batch of pancakes from scratch, these toaster-ready pancakes provide a quick way for consumers to whip up a few pancakes at a time for a single serving. In addition to offering a fast breakfast option, it's suggested that these Frenzel pancakes also make flavorful snacks.

In addition to the American original flavor, these Toast-Up Pancakes are also offered in chocolate and apple flavors that can also be made in the toaster.

Trend Themes

  1. Toaster-ready Foods — Creating more foods that can be prepared quickly and conveniently in a toaster oven opens up opportunities for innovative, time-saving meal options.
  2. Single Serving Convenience — Developing products that cater to the growing demand for single serving options provides a disruptive innovation opportunity in the food industry.
  3. Alternative Frozen Breakfasts — Exploring new flavors and formats for frozen breakfast items allows for disruptive innovation in the frozen food market, appealing to a wider range of consumer preferences.

Industry Implications

  1. Frozen Food — The frozen food industry can capitalize on the demand for quick and convenient breakfast options by creating more toaster-friendly products.
  2. Convenience Food — The convenience food industry can leverage the trend of single serving convenience by introducing innovative, ready-to-eat options for busy consumers.
  3. Toaster Appliance — The toaster appliance industry can benefit from the emergence of toaster-ready foods by developing advanced toasters that can accommodate a wider variety of food items.
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