The Frood cooking blends are a series of at-home cooking products perfect for helping consumers to create a high-quality meal that's packed with flavor every time.
The product range was developed by Frida Redknapp and is focused on helping consumers eat more real food ingredients without sacrificing on convenience. The range consists of dehydrated vegetable and fruits with grains, seeds, plant proteins and more, and can be mixed into a recipe for preparation in around 20-minutes. The products are priced at £3 for each 75-gram pack that will serve up to four people.
Redknapp commented on the Frood cooking blends saying, "Inspired by family favourites, I created Frood to make healthy home cooking simpler for everyone. I came up with the idea when I realised that consumers were searching for something that quite simply didn’t exist. In a space between packet mixes, meats and herbs – there were no healthy convenience options. As a working mum who prioritises the health of myself and my family, I really believe that convenience shouldn’t have to mean ultra processed, yet all too often this is the compromise people are having to make."
What's Driving This Trend
- Clean-label Convenience
- Shelf-stable cooking blends made with recognizable ingredients signal a shift away from ultra-processed shortcuts toward faster meals with stronger wellness credibility.
- Dehydrated Meal Starters
- Lightweight mixes of vegetables, grains, seeds and plant proteins create space for compact pantry products that deliver fresh-style cooking with reduced prep time and waste.
- Hybrid Home Cooking
- The gap between scratch cooking and packet mixes is being redefined by products that preserve the emotional value of homemade meals while simplifying execution for busy households.
Who This Affects Most
- Packaged Food
- Better-for-you recipe bases present new premium positioning for ambient grocery categories traditionally associated with additives, sodium and low nutritional value.
- Health and Wellness
- Everyday meal solutions with real-food ingredients align functional nutrition with convenience, expanding access to healthier eating beyond supplements and specialist diets.
- Grocery Retail
- Affordable multi-serve cooking blends can reshape center-aisle merchandising by combining meal planning, seasoning and nutrition into a single accessible product format.
