Creative innovation speaker Jeremy Gutsche was recently featured on CEO of PureMatter and fellow author Bryan Kramer's podcast series 'From the Author's Point of View' to discuss his New York Times business bestseller Better and Faster: The Proven Path to Unstoppable ideas.
Deep diving into how to best spot trends in today's chaotic marketplace, Gutsche shares with Kramer his six short cuts to opportunity -- patterns that can be leveraged to spot new opportunity. These include shortcuts such as Convergence, aligning oneself to multiple trends, and Divergence, moving in the opposite direction than the mainstream. Gutsche's insights help brands outsmart their competitors as well as adapt to change to stay ahead of the cutting edge.
Listen to the full podcast on 'From the Author's Point of View' HERE.