McDonald's UK recently posted an idea to Facebook about fries and milkshakes that has fans of the franchise talking.
While fries and milkshakes are often found in close proximity to one another on a fast food tray, McDonald's UK suggested bringing them closer together by asking: "What’s your favourite flavour to dunk your fries in? Tell us with a reaction button!" The image posted with the question features several Facebook Reaction buttons, including a thumbs up, a heart, a laughing face and one that appears rather shocked.
Some social media users have been vocal about expressing how outrageous they think the idea is, others have noted: "I am so glad I have found others that do this. Chocolate every time." No matter which way Facebook users sided, the fries and milkshakes post has received tons of attention.
Why This Trend Is Growing
- Fast Food Mashups
- Opportunity for fast food chains to experiment with unconventional flavor combinations to attract more customers.
- Social Media Marketing
- Promotional campaigns on social media could be a way for fast food chains to generate buzz around new products.
- Creative Menu Development
- Innovative menu items and pairings have the potential to increase sales and create unique brand identities for fast food chains.
Industries Being Reshaped
- Fast Food
- McDonald's and other fast food chains can capitalize on unique food pairings to differentiate themselves from competitors and increase revenue.
- Social Media
- Marketing and advertising agencies could benefit from helping fast food chains develop and promote attention-grabbing social media campaigns.
- Food and Beverage
- Innovation in fast food menu development can inspire new flavor and ingredient combinations in the broader food and beverage industry.
