Ketel One prepares for the cold weather conditions that come with the winter season -- it introduces its new 'Friendsgiving Essentials Kit' to eliminate the need of going to the bar by bringing it into one's own home. The Botanical kit comes in a beautiful gift box that is curated in collaboration with 'The Bouqs.'
The cocktail kit is comprised of stylish sensibilities with a cheese board crafted from premium marble, a vase, golden coasters, and a special discount to The Bouqs along with the ingredients needed to make the festive drinks. The 'pick your Botanical' feature comes with a 'Ketel One Botanical' 750ml bottle in the flavor options of either Peach and Orange Blossom, Grapefruit and Rose, or Cucumber and Mint.
What's Driving This Trend
- Winter-ready Cocktail Kits
- Opportunity for distilleries and retailers to create curated cocktail kits for home enjoyment during the winter season.
- Bringing the Bar Home
- Potential for home bar equipment and accessories companies to offer curated kits that bring the bar experience to consumers' homes.
- Collaborative Gift Sets
- Opportunity for brands to collaborate with other companies to create gift sets that combine complementary products for a unique gifting experience.
Who This Affects Most
- Distilleries
- Distilleries can create winter-themed cocktail kits to cater to consumers' desires for cozy at-home drinking experiences.
- Home Bar Equipment
- Home bar equipment and accessories companies can offer curated cocktail kits that provide everything consumers need for an elevated drinking experience at home.
- Gift Set Companies
- Gift set companies can collaborate with other brands to create unique, curated kits that offer consumers a one-of-a-kind gifting experience.
