The Ketel One Friendsgiving Essentials Kit Brings the Fun Indoors
Ketel One prepares for the cold weather conditions that come with the winter season -- it introduces its new 'Friendsgiving Essentials Kit' to eliminate the need of going to the bar by bringing it into one's own home. The Botanical kit comes in a beautiful gift box that is curated in collaboration with 'The Bouqs.'
The cocktail kit is comprised of stylish sensibilities with a cheese board crafted from premium marble, a vase, golden coasters, and a special discount to The Bouqs along with the ingredients needed to make the festive drinks. The 'pick your Botanical' feature comes with a 'Ketel One Botanical' 750ml bottle in the flavor options of either Peach and Orange Blossom, Grapefruit and Rose, or Cucumber and Mint.
The cocktail kit is comprised of stylish sensibilities with a cheese board crafted from premium marble, a vase, golden coasters, and a special discount to The Bouqs along with the ingredients needed to make the festive drinks. The 'pick your Botanical' feature comes with a 'Ketel One Botanical' 750ml bottle in the flavor options of either Peach and Orange Blossom, Grapefruit and Rose, or Cucumber and Mint.
Trend Themes
1. Winter-ready Cocktail Kits - Opportunity for distilleries and retailers to create curated cocktail kits for home enjoyment during the winter season.
2. Bringing the Bar Home - Potential for home bar equipment and accessories companies to offer curated kits that bring the bar experience to consumers' homes.
3. Collaborative Gift Sets - Opportunity for brands to collaborate with other companies to create gift sets that combine complementary products for a unique gifting experience.
Industry Implications
1. Distilleries - Distilleries can create winter-themed cocktail kits to cater to consumers' desires for cozy at-home drinking experiences.
2. Home Bar Equipment - Home bar equipment and accessories companies can offer curated cocktail kits that provide everything consumers need for an elevated drinking experience at home.
3. Gift Set Companies - Gift set companies can collaborate with other brands to create unique, curated kits that offer consumers a one-of-a-kind gifting experience.
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